Turkmenistan is entering a new economic phase, where traditional industries are complemented by innovations and the private sector plays an increasingly prominent role. Here are five key trends that, according to Altyn Kanun Maslahat experts, will shape the business environment in 2025.

1. Growing Interest in Exports and Regional Integration

Turkmen companies are increasingly exploring international markets, particularly in the CIS, Middle East, and South Asia. The government is encouraging export initiatives, and businesses are finding expanding opportunities in agriculture, textiles, food production, and construction materials. Companies require strategic support, market analysis, and well-prepared export operations to succeed.

2. Digitalization of Business and Marketing

Digital tools are no longer a trend but a necessity. Even small businesses are embracing social media, targeted advertising, marketplaces, and CRM systems. Businesses now understand that without professional marketing and data analytics, it’s difficult to compete—even domestically. Investments in digital solutions are growing, and companies are seeking reliable partners for strategic guidance.

3. Development of Small and Medium Enterprises (SMEs)

SMEs are becoming an increasingly vital driver of the economy. New legal structures, simplified registration processes, and support through subsidized loans and advisory programs are opening doors for entrepreneurs across sectors—from logistics to food services.

4. Transition to Data-Driven Management

Gut-feeling decision-making is being replaced by data-informed strategies. More companies are implementing KPI analysis, building reporting systems, and relying on market research, financial models, and performance metrics. This shift is creating a demand for professional consulting and analytical services that can provide businesses with clear direction.

5. Focus on Sustainability and ESG (Environmental, Social, and Governance) Principles

Global trends are increasingly shaping regional markets. A growing number of projects now prioritize environmental responsibility, resource efficiency, labor standards, and corporate transparency. These factors are particularly critical when entering international markets and engaging with global partners. ESG considerations are becoming a key driver of competitiveness.

Altyn Kanun Maslahat- is your trusted partner guiding you through these changes.